Today I read the Persona overview by Stefan Blomkvist. According to the paper, a persona is a fictional description of a single individual with a bit of made-up personality. As Prof. Duval already mentioned, “the user” is a blurred concept and we should never refer to it in design. Instead, we should use a very specific individual – a persona – and direct the design for this individual. The more specific, the more effective. (more…)